Beijing, 11 September 2026 — During the 2026 China International Fair for Trade in Services (CIFTIS), the global launch ceremony of the China New Energy Power & Electrical Going-Global Research Report was held at the World Trade Centers Association (WTCA) pavilion in Beijing's Shougang Park. The research report is jointly released by Hejun Consulting's Power & Electrical Division and WTC Singapore, under the theme “From Product Export to Global Ecosystem”. It examines the pathways, market landscape and trends of the globalisation of China's new energy power and electrical industry, providing reference for relevant companies as they expand into overseas markets and advance localised operations.
This joint release focuses on the structural changes now taking place in the course of the internationalisation of China's new energy and power & electrical industries. As Chinese companies accelerate their expansion into overseas markets, the international operations of enterprises are moving from a primary focus on product sales and order acquisition, progressively extending into deeper operational dimensions such as market entry, channel development, service systems, organisational capability and localised cooperation.
For industries such as new energy and power & electrical, products entering overseas markets is only the starting point of international operations. Whether a company can sustainably participate in local market competition increasingly depends on its understanding of the target market, and on the comprehensive operating capability it forms around product, standards, channels, service, organisation and cooperation networks.
Against this backdrop, moving from “product export” to “capability export”, and further to “ecosystem export”, is becoming an important direction that Chinese new energy and power & electrical companies need to pay attention to in their international development.
From Product Export to Global Ecosystem
Based on the actual needs of the international development of China's new energy power and electrical industry, the China New Energy Power & Electrical Going-Global Research Report systematically reviews the pathways, market landscape and future trends of the industry's globalisation, and pays attention to issues such as market opportunities, the competitive environment and operating models involved in the process of companies expanding into overseas markets.
In the past, when Chinese companies entered overseas markets, they relied more on product competitiveness, cost advantage and sales channels to obtain orders. As industry competition and the market environment continue to change, the question facing companies has also gradually shifted from “can the product be sold” to “how to sustain operations after entering the market”.
This change places higher demands on companies.
From products entering a market, to adapting to the standards and rules of the target market; from establishing sales channels, to forming sustained service capability; from the landing of individual projects, to establishing stable organisation and operating systems; from single-client cooperation, to building long-term relationships with local industry partners — companies need to progressively complete the transformation from an export business to global operations.
Therefore, the core of companies' international competition is also extending from single-product capability to comprehensive operating capability.
Combining Industry Research with an International Network
This research report is jointly released by Hejun Consulting's Power & Electrical Division and WTC Singapore, and is an exercise in industry research and international cooperation carried out by both parties around the international development of the new energy power and electrical industry.
Hejun Consulting's Power & Electrical Division has long focused on the power equipment and new energy services fields, continuously following the development of the energy and power industry and the international operations of enterprises, and has built up professional expertise in strategy consulting, management consulting, industry research, and investment and financing services.
Relying on the World Trade Centers Association (WTCA) global network, WTC Singapore carries out international trade, investment and business resource connection, providing support for companies to expand into international markets and establish cross-border cooperative relationships.
This collaboration between the two parties combines industry research with international market connection. On the one hand, it reviews the practice and trends of the international development of Chinese new energy power and electrical companies from an industry perspective; on the other hand, it strengthens the connection of information and resources between Chinese companies and overseas markets and industry partners through the international network.
For companies, the value of this connection does not lie in simply adding one more overseas channel, but in helping companies better understand the needs, competitive environment and commercial conditions of the target market, and incorporating overseas market information into their international operating decisions.
From “Going Out” to “Going In”
China's new energy industry has formed a relatively complete industrial base and strong industrial competitiveness, and the focus of companies' international development is also shifting from “whether to enter overseas markets” to “how to build sustainable operating capability after entering”.
Especially for industries with long industrial chains and high technical and standards requirements, such as new energy and power & electrical, after companies enter overseas markets they also need to face a series of operating issues including the policy environment, market demand, commercial rules, channel systems, service systems and local industry relationships.
Therefore, “product export” solves the problem of market entry, “capability export” concerns the issue of sustained operations, while “ecosystem export” further involves how companies form long-term cooperative relationships with customers, partners and the local industrial system.
The China New Energy Power & Electrical Going-Global Research Report reviews this change, paying attention both to the pathways by which Chinese new energy power and electrical companies expand into overseas markets, and to the operating issues they face after entering those markets.
From “going out” to “going in”, what companies need to accomplish is not simple geographic expansion, but a further extension of operating capability and organisational systems.
From Industry Agenda to Systematic Enablement
The release of the China New Energy Power & Electrical Going-Global Research Report this time is more than an industry research result; it is also committed to providing practical reference and support for the international operations of Chinese new energy power and electrical companies.
Around the practical problems companies face in the process of going global, the research report systematically reviews the pathways, market landscape and risk picture of industry globalisation, helping companies calibrate their international strategic planning, open incremental overseas markets, and identify and guard against systemic risks, providing weathervane-style decision-making reference for companies to move forward steadily in a complex and volatile international market environment.
For Hejun Consulting's Power & Electrical Division, this joint release is also a further extension of its research on the international development of the new energy and power & electrical industries; for WTC Singapore, it is the establishment of a more concrete connection between the international network and industry research.
Going forward, the two parties will continue to carry out research and exchange around the international development of industries such as new energy and power & electrical, pay attention to the practical problems companies face in expanding into overseas markets, and promote the formation of more effective connections between industry research and international market resources.
About the World Trade Centers Association
The World Trade Centers Association (WTCA) is a global international trade and investment network, connecting more than 300 World Trade Centers worldwide and covering nearly 100 countries and regions. It is committed to promoting international trade, investment and business cooperation, and provides network support for enterprises to establish cross-border business connections and expand into international markets.
About WTC Singapore
WTC Singapore is the member organisation of the World Trade Centers Association (WTCA) in Singapore. Relying on business platforms including WTC ONE Club, GlobalX and WTC Fund, it is committed to connecting global capital, innovation resources and market opportunities, and providing enterprises with cross-border resource matching and global development support.
About Hejun Consulting
Founded in 2000, Hejun Consulting has established headquarters in Beijing, Shanghai and Shenzhen, and built Hejun Town deep in the forests of Gannan. It is one of China's home-grown comprehensive management consulting institutions, upholding a business model of “consulting + capital + business education” as one body with two wings. It has long provided professional services in strategy, management, investment and financing to enterprises and government agencies, and based on a comprehensive understanding and research of major trends, industry, management and capital, has accumulated rich cases and experience across dozens of industries.
About Hejun Consulting's Power & Electrical Division
Hejun Consulting's Power & Electrical Division focuses on the power equipment and new energy services fields, positioning itself to build “a high-end think tank for the energy and power industry”, and taking “customers first, achieving others to achieve oneself, co-creation and sharing” as its core values. Drawing on more than 20 years of accumulation in the energy and power industry, a cross-disciplinary expert team and an ecosystem resource network, it provides central state-owned enterprises, listed companies and innovative enterprises with comprehensive solutions including strategic transformation, organisational optimisation, technological innovation, marketing breakthroughs, supply chain optimisation and global market expansion, helping companies seize the technological high ground and reshape industrial chain value under the “dual carbon” goals.
The global launch of the China New Energy Power & Electrical Going-Global Research Report this time is a joint study by Hejun Consulting's Power & Electrical Division and WTC Singapore on the international development of China's new energy power and electrical industry. As the international operations of Chinese new energy and power & electrical companies continue to deepen, corporate competition is further extending from single-product capability to standards, channels, service, organisation and localised operating capability.
This release is based on industry research and connected through the international network, aiming to better observe the new trends, new problems and new needs emerging in the course of the international development of Chinese new energy power and electrical companies, and to provide research reference for companies expanding into overseas markets and enhancing their localised operating capability.