Bruce Dong
Combining management of German multinational corporations, Chinese corporate strategy consulting, internet-based digital business and international business platform development experience, he has long participated in Chinese corporate globalisation strategies, overseas market entry and cross-border industrial cooperation, turning market opportunities into executable, sustainable international business driven by data and AI.
- World Trade Centers Association (World Trade Centers Association), an international organisation member granted a United Nations Membership Day
- World Trade Center Singapore (international organisation) Shareholder, Secretary-General & Chief Operating Officer
- ROTO FRANK AG (German-headquartered multinational) General Manager
- University of International Business and Economics (International School) External Mentor
- Hai Xin Hui Gateway To New (GTN) Founder & CEO
Career History
Bachelor's degree from the School of Polymer Materials (carbon fibre direction) at Beijing University of Chemical Technology; Master's degree from the School of Government (Qianhai relations) at the University of International Business and Economics.
After graduating in 2008, he joined the German multinational ROTO FRANK AG, where he was engaged in Asia-Pacific market business and corporate management for many years and later served as General Manager, accumulating experience in cross-cultural management, market expansion and localised corporate operations.
Before 2023, he successively worked at companies listed on NASDAQ and the New York Stock Exchange and at consulting and investment groups. He participated in Chinese corporate strategy planning, industry research and globalisation projects, with service areas covering artificial intelligence business applications, advanced manufacturing, new energy, intelligent equipment and digital technology. He participated in projects including the global talent strategy of Beyondsoft (002649), the brand internationalisation of Wangli Security (605268) and the digital growth strategy of Amarsoft (300380), as well as JD.com's self-operated digital operations and Beike's industrial digital transformation practice.
In 2024 he founded Gateway To New (Hai Xin Hui), using Singapore as a hub to observe and participate in the globalisation practice of Chinese growth-stage, specialised and new, and technology-innovation companies over the long term, covering markets in Europe, South Asia, Southeast Asia and Africa. For specific projects, see page three.
In 2024 he joined WTC Singapore, the Singapore member institution of the World Trade Centers Association (WTCA), where he currently serves as Shareholder, Secretary-General and Chief Operating Officer. He has advanced its work around the WTC ONE Club international business club, the GlobalX corporate globalisation acceleration platform and the WTC FUND international investment fund, connecting companies, capital, industry and innovation resources. Drawing on the WTCA global network covering nearly 100 countries and regions and more than 300 World Trade Centers, he promotes corporate exchange, industrial collaboration and investment cooperation between China and Singapore, ASEAN and other markets.
Core positioning: Corporate Globalisation Strategy Expert | Facilitator of International Business Cooperation | Multinational Corporate Manager
Signature Courses
- Should We Go Global? Globalisation Decision-making for Entrepreneurs in the AI Era Takeaway: Going Global Diagnostic Sheet
- Where to Go Global? Using Data and AI to Choose the Right First Market Takeaway: Five-Dimension Scoring Sheet
- How to Go Global? Path Selection and AI Risk Control Takeaway: Three-Question Decision Tree, Six-Item Risk Screening Matrix
- How to Land? Using AI to Find and Serve the First Overseas Customers Takeaway: Three-Stage Pass Criteria
- How to Stay? Cross-border Cooperation, Team and International Operations Takeaway: Partner and Team Assessment Sheet
- Manufacturers Going Global: AI Supply Chain Digitalisation and Global Delivery Takeaway: Supply Chain Digitalisation Maturity Sheet
Teaching formats: special training for corporate executives, customised corporate in-house training, keynote speeches, executive study programmes, case discussions and strategy workshops.
Teaching Highlights
Representative Cases
Listed Companies
Projects Participated In
- Participated in the digital second growth curve strategy project of Amarsoft (300380)
- Participated in the global talent strategy project of Beyondsoft (002649)
- Participated in the brand going-global strategy project of Wangli Security (605268)
Overseas Market
Expansion Projects
- An intelligent equipment manufacturer: European market access certification and client development
- An energy storage brand: Pakistan market expansion and localised operations strategy
Industrial Chain
Internationalisation and Industrial Parks
- Hungary Industrial Park: Central European advanced manufacturing industrial chain going global and localised company setup
- Cameroon Industrial Park: overseas manufacturing park development and introduction of Chinese-invested companies
Global Institutions and
Cross-border Cooperation Projects
- WTCA: Malaysian government digitalisation and public data platform solution POC
- A German industrial robotics manufacturer: international sales system development and technical collaboration
Training cooperation · Course customisation · Teaching invitations, please get in touch
Email: brucedong@wtcasg.org | WeChat QR code on the right
